February 16, 2006
News & Opinion: Focus Groups
Focus Groups are a waste of time and money.
You either know your business or you don't. Products or services must be actually tried in the marketplace--not shown on storyboards for opinion from outsiders who do not live or breath your business. If you still insist on focus groups--use your own employees-that might actually be of some value. Remember Henry Ford's famous quote:
"If I had asked my customers what they wanted they would have said a faster horse."