Today, our friend John at Brand Autopsy posted Worthy Reads and Worthless Reads II. His books include: Its Not How Good You Are, Its How Good You Want to Be by Paul Arden How to Make Big Money in your Small Business by Jeffrey J.

Brad Feld gives his thoughts on Free Prize Inside.

Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week: Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing Tomorrow is a double-header with two great interviews: Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside!

All Marketers Are Liars Author: Seth Godin A Review By Wayne Hurlbert, Blog Business World "All marketers are liars". With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field. After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again.

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz.