July 6, 2004
News & Opinion: Free Prize Over Here
NEWS & OPINION: Review: All Marketers Are Liars
By 800-CEO-READ, published May 23, 2005, at 3:17 PM – Filed under: Marketing & Sales
All Marketers Are Liars Author: Seth Godin A Review By Wayne Hurlbert, Blog Business World "All marketers are liars". With that provocative title and opening salvo, well known author, marketing expert, and business blogger Seth Godin takes the reader on another landmark journey into the marketing field. After reading All Marketers Are Liars, your approach to marketing, advertising, and your own buying habits will never be the same again.
NEWS & OPINION: What Do You Recommend? - Ardinger
By 800-CEO-READ, published May 19, 2004, at 1:06 PM – Filed under: Marketing & Sales
In this new feature "What Do You Recommend? ", I am going to highlight a blog that I have run across in my travels and list the business books they recommend you read. Simple enough?
NEWS & OPINION: Biz Books in Berkeley
By 800-CEO-READ, published August 5, 2004, at 1:28 PM – Filed under: Marketing & Sales, Personal Development & Human Behavior
I have one story left from my trip to San Francisco that I thought to share. I was staying in Berkeley, just south of the UC campus. I had some extra time on the first night, so I went into one of the new/used bookstores on Telegraph St.
NEWS & OPINION: New Book Excerpts!
By 800-CEO-READ, published September 14, 2005, at 7:12 PM – Filed under: Marketing & Sales
Yesterday, I started posting excerpts from Rick Mathieson's recently published book Branding Unbound. The excerpts are from Mathieson's question and answer sessions with several leading business people. Here is the line-up for the week: Wednesday's Q&A: Mathieson interviews Don Peppers Author of Entreprise One to One and Return on Customer Today's Q&A: Mathieson interviews Christopher Locke Co-author of The Cluetrain Manifesto and author of Gonzo Marketing Tomorrow is a double-header with two great interviews: Mathieson interviews Seth Godin Author of Purple Cow, Free Prize Inside!
NEWS & OPINION: Free Prize Inside Tour Summary
By 800-CEO-READ, published June 2, 2004, at 2:18 PM – Filed under: Marketing & Sales
I am tardy on getting this posted, but here is a list of all of the Business Blog Book Tour posts for the Seth Godin's Free Prize Inside: May 3rd - A Penny For. . .