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April 30, 2004

News & Opinion: Free Prizes

By: Dylan Schleicher @ 5:51 PM – Filed under: Marketing & Sales

Seth Godin is coming out with a new book and I know you already know. I think that is the amazing part - that you know. There is no one better at creating buzz. You had the milk carton, the "buy 25 books, come to my seminar for free", and the article in Fast Company for Purple Cow. It sold 100,000 copies, which is considered blockbuster is the business book industry.
Here are a few example of buzz generation for the Free Prize Inside:
  • Cool News asked readers to "...tell us, in 150 words or fewer, about your best-ever "soft innovation." 100 readers will receive a copy of the cereal-box edition for the best submissions. Sorry, the deadline was April 23rd

  • But here is one you can get in on. BzzAgent is running a similar contest.
    In 250 words or less, write an explanation of your Free Prize Idea. Describe what your idea is, why it's a Free Prize, and how it will make something happen in your organization!
    The winner gets a phone consult with Seth and a slot in one of his seminars. They are posting the submissions on a special blog. Deadline for this is September 24th.

  • He's been in the New York Times (his story behind the story) and mentioned in the Wall Street Journal.

  • And Seth will be touring the blogsphere on the Business Blog Book Tour starting Monday.

  • The book drops May 10th.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.