July 2, 2008

News & Opinion: From MarketingProfs' Business-to-Business Forum

By: Dylan Schleicher @ 8:07 PM – Filed under: Management & Workplace Culture

MarketingProfs recently posted two of their podcasts from their annual Business-to-Business Forum. The first being Dan Ariely's, author of Predictably Irrational, keynote on "Unlocking Customer Behavior...How to Understand and Profit from Predictably Irrational Customers." The second is from David Meerman Scott, author of The New Rules of Marketing and PR, who spoke about "B2B Viral Marketing: How to Trigger Word-of-Mouse that Spreads Your Ideas for Free." For more on that subject, check out David's ChangeThis manifesto.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.