July 2, 2008
News & Opinion: From MarketingProfs' Business-to-Business Forum
MarketingProfs recently posted two of their podcasts from their annual Business-to-Business Forum. The first being Dan Ariely's, author of Predictably Irrational, keynote on "Unlocking Customer Behavior...How to Understand and Profit from Predictably Irrational Customers." The second is from David Meerman Scott, author of The New Rules of Marketing and PR, who spoke about "B2B Viral Marketing: How to Trigger Word-of-Mouse that Spreads Your Ideas for Free." For more on that subject, check out David's ChangeThis manifesto.