June 25, 2004
News & Opinion: Further Love Reading
Here is the list of books at the end of Lovemarks that Kevin Roberts recommends as "Further Reading":
- Diane Ackerman, A Natural History of the Senses, New York: Vintage Books, 1991.
- Diane Ackerman, A Natural History of Love, New York: Vintage Books, 1995.
- John Armstrong, Conditions of Love: The Philosophy of Intimacy, London: Penguin, 2002.
- Donald Caine, Within Reason: Rationality and Human Behavior, New York: Vintage Books, 2000.
- Antonio R. Damasio, Descartes' Error: Emotion, Reason, and the Human Brain, New York: Avon Books, 1994.
- Antonio R. Damasio, Looking for Spinoza: Joy. Sorrow, and the Feeling Brain, Orlando: Harcourt, Inc., 2003.
- Giep Franzen and Margot Bouwman, The Mental World of Brands: Mind, Memory and Brand Success, Oxfordshire: World Advertising Research Center, 2001.
- Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference, New York: Litde, Brown and Company, 2001.
- Thomas Hine, I Want That!: How we All Became Shoppers, New York: HarperCollins, 2002.
- Lynn Jamieson, Intimacy: Personal Relationships with Modern Societies, Oxford: Polity Press, 1998.
- Regis McKenna, Total Access: Giving Customers What They want in an Anytime, Anywhere World, Boston: Harvard Business School Press, 2002.
- Margaret Mark and Carol S. Pearson, The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, New York: McGraw-Hill, 2001.
- Geoff Mulgan, Connexity: How to Live in a Connected World, Boston: Harvard Business School Press, 1998.
- David G. Myers, Intuition: Its Powers and Perils, New Haven: Yale University Press, 2002.
- Hamish Pringle and Marjorie Thompson, Brand Spirit: How Cause Related Marketing Builds Brands, Sydney: John Wiley & Sons, 1999.
- Robert D. Putnam, Bowling Alone: The Collapse and Revival of American Community, New York: Simon & Schuster, 2000.
- Annette Simmons, The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling, Boston: Perseus Publishing, 2001
- Gerald Zaltman, How Customers Think: Essential Insights into the Mind of the Market, Boston: Harvard Business School Publishing, 2003.
- Theodore Zeldin, An Intimate History of Humanity, New York: Vintage Books, 1998.
- Shoshana Zuboff and James Maxmin, The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, New York: Viking, 2002