January 17, 2005
News & Opinion: George Stalk on front cover of Fast Company
You should have your February issue of Fast Company now.
Here is a paragraph on the book that I thought was interesting:
Some people have interpreted Hardball as a business version of America's "go it alone" political strategy in the world, or as a total rejection of the idea that a company's culture and people are an important part of its edge. Although neither is true, BCG, fearing a political storm, altered some of Hardball's chapter titles to make them sound less aggressive. But the changes didn't do much to soothe those who think business should be a kinder, gentler pursuit and that Stalk's testosterone-fueled emphasis on crushing your competitor is a Stone Age throwback. "[Stalk and Lachenauer] are on a brutal, macho trip," wrote one reviewer for the Financial Times.