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December 13, 2004

News & Opinion: Good Morning

By: 800-CEO-READ @ 4:27 PM – Filed under: Management & Workplace Culture

Thanks to Jack and Todd for letting me help host 800-CEO-READ this week. It's my first attempt at blogging. Several people have suggested to me that I start a blog of my own, but the idea is daunting. This is a way for me to get my feet wet before diving into the pool. I'm a writer at FORTUNE magazine and author of a new book called Faith and Fortune: The Quiet Revolution to Reform American Business (Crown, 2004). Its a book about faith, values and corporate social responsibility. In the book, I argue that despite the scandals weve all read about, business is changing for the better: Companies are becoming more compassionate, more green, more diverse, more transparent and they are defining their responsibilities more broadly than ever. I wrote a column about this for The Washington Post. In the book, I profile great companies and their leaders who do well by doing good. They include Southwest Airlines, Starbucks, UPS, Timberland, Hewlett Packard and smaller firms like Toms of Maine and the Greystone Bakery. They all have strong values, and a sense of purpose, that helps them to create shareholder value. When I talk about faith, I define the word broadly to mean not just religious faith, but faith in the goodness of other people, faith in the possibility of change and faith that business can make the world a better place. At heart, my book is a call to action: If more of us could live our faith and values more fully at work, wed make our companies better, and business would make the world a better place to live. Idealistic? Sure. Na? I dont think so. There's lots more about the book at my website.