March 8, 2007
News & Opinion: Good to Great: Fabulous or Fabulistic?
In The Halo Effect, author Phil Rosenzweig challenges the neat conclusions and timeless principles that business experts create to explain high performance. And he focuses his sharpest critique on Jim Collins, who is arguably the most influential management thinker today (gee—not so dumb a target to pick if he wants exposure….) In particular, Rosenzweig de-constructs Collins’ methodology, arguing that by selecting “great