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August 2, 2006

News & Opinion: Help your customers become mavens

By: 800-CEO-READ @ 7:33 PM – Filed under: Management & Workplace Culture

"Most buyers about to shell out big bucks want to know as much as they can about the product and brand theyre buying. These prospects become mavens (Yiddish for experts) in the category. Help them if you want to sell to them."

-- Steve Lance and Jeff Woll

Learn more on how to help your customers become mavens.