August 2, 2006

News & Opinion: Help your customers become mavens

By: Dylan Schleicher @ 7:33 PM – Filed under: Management & Workplace Culture

"Most buyers about to shell out big bucks want to know as much as they can about the product and brand theyre buying. These prospects become mavens (Yiddish for experts) in the category. Help them if you want to sell to them."

-- Steve Lance and Jeff Woll

Learn more on how to help your customers become mavens.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.