December 26, 2006

News & Opinion: High Stakes

By: 800-CEO-READ @ 8:53 PM – Filed under: Management & Workplace Culture

This story caught my attention today because this book just arrived on my desk this week: Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business by John Newhouse (due out in mid-January, from Knopf) After months of speculation, it looks like Boeing really is on track to outsell Airbus--for the first time in six years. Newhouse details the decades-long competition and raises questions about both companies' priorities. It looks like a great read.