October 8, 2006

News & Opinion: Honda

By: Jack @ 8:17 PM – Filed under: Management & Workplace Culture

What does a company do when its creator leaves? Think Michael Dell, Bill Gates, Warren Buffett, Donald Trump.
Many years ago the company Honda was started by two very diverse people. One was a genius engineer who never went to collegeSoichiro Honda and the other was a shrewd business man who ran the showTakeo Fujisawa. One was an extrovert and the other preferred to work behind the scenes.
Masaaki Sato, a longtime writer on the auto industry in Japan, has written an award winning book that shows how these two started one of the most recognized brands and how the transition went after they retired. It wasnt pretty.
The Honda Myth was published a couple years ago in Japan and won the top annual Japanese nonfiction award. It has been published here in the states with a last chapter updating the book for the US market.
The book is really well written and presents the story with warts and all.