January 10, 2005

News & Opinion: How to Feed Friends and Influence People

By: 800-CEO-READ @ 7:21 PM – Filed under: Marketing & Sales

The first book is catch my attention this year is How to Feed Friends and Influence People. The book is written by Milton Parker, the owner of the Carnegie Deli, and Allyn Freeman.

First, I thought the title was pretty clever. I think it plays nicely off Dale Carnegie's How to Win Friends and Influence People.

When you open the front cover, you find the complete menu as you would find it at the Deli. From there, I think there is a great narrative about the history of the deli and what has made it a success. Throughout the book, there are recipes for favorites like Matzoh Ball Soup, Corned Beed Hash, and their world famous cheesecake.

Like any good business book, you need a list of the 10 things that made you successful. Here are the Carnegie Deli's:

  1. Keep It Simple
  2. Do One Thing Better Than Anyone Else
  3. Create a Family Atmosphere Among the Staff
  4. Promote from Within
  5. Have an Open Ear to Staff and Customer Comments
  6. Make It Yourself
  7. Own the Premises
  8. Management is Always Responsible
  9. Do Not Be Greedy
  10. Have Fun Working