January 4, 2008

News & Opinion: Hugh MacLeod's 10 Questions for Seth

By: Dylan Schleicher @ 4:55 PM – Filed under: Marketing & Sales

With the release of Seth's new book, Hugh posed 10 questions to Seth. Here's number six:
A lot of your books seem to be continuations of conversations you started with your seminal book, "Purple Cow". Meatball Sundae I'd say would qualify, as would "Free Prize Inside" and "All Marketers Are Liars". But then your last book, "The Dip", was about something relatively unrelated. Do you find yourself, as an author, often feeling pulled in two different directions?
I worry about Neal Stephenson and I worry about Robert Parker.
Snowcrash and Diamond Age were brilliant books, seminal stuff that actually changed the world. That gave Neal the power to pretty much write what he wanted, but what he wants to write, it turns out I don't want to read. I think he lost a great opportunity and I feel the loss.
Robert Parker hit it big with Spenser novels, but every one is so similar, I can't remember which ones I've read and which ones I haven't.
I don't want to be in either camp. So, I write what's important to me, I write what I think will reach an audience and I write what I think will cause change. I honestly don't worry a bit about sales. The selling of the book is just a tool to spread the idea to people who like buying a book.

Click here for all 10 questions.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.