February 8, 2005
News & Opinion: I is for Intercourse
Joking aside, one of the people we met at the Re-Imagine Summit was Susan Bird. She runs a company called wf360 and has a self-published book called I is for Intercourse: The ABC's of Authentic Conversation. From the first page:
The ABC's of Authentic Conversation is an esay-to-use and fun guide that deconstructs the art of conversational intercourse. Each letter provides an insight into navigating the paths that lead to the kind of conversation you'll be thrilled to initiate, and offers a practical hint to help you turn small talk into a big experience.
I really like the book. Rather than a traditional binding, the pages are held together in the upper left corner with a heavy rivet. Each page is a letter in the alphabet starting with A is for Alchemy and ending with Z is for Zip. It is all done in full color with great photography on each page to reinforce the message.
I meant to write about the book sooner (sorry, Susan), but I got an email last week that reminded me. Susan has a great offer going right now to coincide with Valentine's Day. You can order the book from the wf360 Store for discounted price of $14.00 (get it?). The coupon code is CUPID.
It was worth it at full price. Go check it out.
P.S. There is an alternative title available if the title is a little too racy for your organization. The other version is called "Smart Talk: The ABC's of Authentic Conversation".
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.