July 28, 2004

News & Opinion: I wasn't aware of this,

By: Dylan Schleicher @ 8:44 PM – Filed under: Publishing Industry

I wasn't aware of this, but Amazon quietly started a program earlier this month encouraging reviewers to reveal their identities. It is called Real Names and the WSJ had an article today [sub. needed] about it. Their reviewer system has been under question for some time. The most notable incident was earlier this year when the Canadian version of Amazon had a gitch and displayed the real identities of all their reviewers. What was found was authors writing glowing reviews of their own books and books written by friends.
I think it is great that Amazon is trying to improve their system. We decided from the start that all of our reviewers would have their identities posted. We chose for the most part to use bloggers, because you can find out a lot about them and their perspective going and reading their blogs.
It's all about trust.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.