August 7, 2006
News & Opinion: Ideas: Get them moving.
Guy Kawasaki's summary of a piece in Seth's latest:
For an idea to be spread, it needs to be sent and received.
No one sends an idea unless:
- They understand it.
- They want it to spread.
- They believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind.
- The effort to send the idea is less than the benefits.
No one gets an idea unless:
- The first impression demands further investigation.
- They already understand the foundation ideas necessary to get the new idea.
- They trust or respect the sender enough to invest the time.
Here's something else from Seth you might like.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.