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August 7, 2006

News & Opinion: Ideas: Get them moving.

By: 800-CEO-READ @ 6:33 PM – Filed under: Management & Workplace Culture

How?
Guy Kawasaki's summary of a piece in Seth's latest:
For an idea to be spread, it needs to be sent and received.
No one sends an idea unless:
  1. They understand it.

  2. They want it to spread.
  3. They believe that spreading it will enhance their power (reputation, income, friendships) or their peace of mind.

  4. The effort to send the idea is less than the benefits.

No one gets an idea unless:
  1. The first impression demands further investigation.

  2. They already understand the foundation ideas necessary to get the new idea.
  3. They trust or respect the sender enough to invest the time.

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Here's something else from Seth you might like.