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January 19, 2006

News & Opinion: If you want it done right, do it yourself.

By: Dylan Schleicher @ 3:41 PM – Filed under: Publishing Industry

How many times have you heard the saying, "If you want it done right, do it yourself."
Authors are taking this message to heart. With "180,000 titles released each year," it's not easy to get a book into the limelight. Publishers are actively promoting only their top picks of each year -- the books that are practically guaranteed to be a success.
Partly because of this, authors are taking their book promotions into their own hands. They're trying new creative promotions including cocktail coasters, book character names, and cowboys.
You may even see one business book author on the paper cup that the famous mermaid sells. Paul Orfalea, Kinko's founder and author of Copy This!, "recently gave Starbucks a quote from his 2005 book...to print on the coffee chain's cups." (from a Forbes article) [I'm still waiting for my quote to be printed on Starbucks cups]
If the trend continues, and it most likely will, authors will need to find even more creative outlets for promoting their books.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.