February 1, 2011
News & Opinion: inBubbleWrap Giveaway!
This week, we are offering David Meerman Scott's Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. As the world around you speeds up and evolves, so must your marketing strategies. You must be agile, Scott declares, because "[t]he narrative of your business now unfolds, minute by minute, in real time. And it's driven by your customers, talking among themselves--no longer guided by the mass media your ad budget can buy."
There are few people in the business book world who are so dynamic as David Meerman Scott and his personality and depth of knowledge drives the book and makes it readable, cogent and your best guide to becoming a force amidst all the clamor. Learn how to embrace the now, tap into the crowd, go mobile, react immediately (and put out the fires that sometimes result in quick action), make the sale, and stop being afraid of transparency. No worries if you aren't the head of your marketing department because "[t]he book digs into details about how companies, nonprofits, government agencies, entrepreneurs and even jobseekers get a leg up on the competition by being first to market and by communicating quickly."
About Sally Haldorson
Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.