February 16, 2006
News & Opinion: Increase Readership: Use Q&A
We live our entire lives in a world of questions and answers--Marketing material online or paper-based should be no different.
From your first breath til your last, you are in a Q & A environment. That's how humans learn--particularly in their school years by seeking the answers to questions. We are conditioned thoroughly to want to see the answers to questions. So, instead of just putting paragraphs to a page you can dramatically increase readership of your promotional materials by using the Question/Answer format.
Example: Q. Why is XYZ Company the best in the widget business? A. We have specialized in widget making for 500 years....etc.