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February 16, 2006

News & Opinion: Increase Readership: Use Q&A

By: 800-CEO-READ @ 4:23 PM – Filed under: Marketing & Sales


We live our entire lives in a world of questions and answers--Marketing material online or paper-based should be no different.

From your first breath til your last, you are in a Q & A environment. That's how humans learn--particularly in their school years by seeking the answers to questions. We are conditioned thoroughly to want to see the answers to questions. So, instead of just putting paragraphs to a page you can dramatically increase readership of your promotional materials by using the Question/Answer format.
Example:
Q. Why is XYZ Company the best in the widget business?
A. We have specialized in widget making for 500 years....etc.