February 16, 2006
News & Opinion: Increase Readership: Use Q&A
We live our entire lives in a world of questions and answers--Marketing material online or paper-based should be no different.
From your first breath til your last, you are in a Q & A environment. That's how humans learn--particularly in their school years by seeking the answers to questions. We are conditioned thoroughly to want to see the answers to questions. So, instead of just putting paragraphs to a page you can dramatically increase readership of your promotional materials by using the Question/Answer format.
Example: Q. Why is XYZ Company the best in the widget business? A. We have specialized in widget making for 500 years....etc.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.