Advertisement

June 26, 2007

News & Opinion: Inevitable change.

By: 800-CEO-READ @ 4:23 PM – Filed under: Management & Workplace Culture

What provokes change? Back in the mid-1400s, Gutenberg changed communication (as did his lesser known predecessor). Communication was again changed with the Internet. And, of course, no one can deny that one invention substantially changed our lives and cliches. Then, the music industry was changed by Apple. I know you can think of more.
Every time change occurs, the world adapts and evolves. Eventually we stop noticing the difference and go on with our everyday. Even so, the idea of change is seen as a threat. A threat to the current way of life. A threat to what we know and are comfortable with.
Change is inevitable. Take mobile phones, wi-fi will change their industry. [Login required.] Or Detroit's major industry, will gasoline prices force them to switch strategies? [Login required.] In our industry of books and ideas, new technologies are unveiled and the fine lines of copyrights threaten tradition.
In the end, we can fight against the inevitable. Or embrace it as an opportunity to be better.