June 26, 2007

News & Opinion: Inevitable change.

By: Dylan Schleicher @ 4:23 PM – Filed under: Management & Workplace Culture

What provokes change? Back in the mid-1400s, Gutenberg changed communication (as did his lesser known predecessor). Communication was again changed with the Internet. And, of course, no one can deny that one invention substantially changed our lives and cliches. Then, the music industry was changed by Apple. I know you can think of more.
Every time change occurs, the world adapts and evolves. Eventually we stop noticing the difference and go on with our everyday. Even so, the idea of change is seen as a threat. A threat to the current way of life. A threat to what we know and are comfortable with.
Change is inevitable. Take mobile phones, wi-fi will change their industry. [Login required.] Or Detroit's major industry, will gasoline prices force them to switch strategies? [Login required.] In our industry of books and ideas, new technologies are unveiled and the fine lines of copyrights threaten tradition.
In the end, we can fight against the inevitable. Or embrace it as an opportunity to be better.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.