May 21, 2004

News & Opinion: Interview with Ries

By: 800-CEO-READ @ 4:22 PM – Filed under: Marketing & Sales

Kevin Dugan at the Strategic Public Relations blog has posted an interview he did with Al Ries. They are talking about the new book by Al and Laura Ries called The Origin of Brands. If there is any chance that you are reading this blog and don't know who Al Ries is, I'll give you a few of hints: Positioning, The 22 Immutable Laws of Marketing, The Fall of Advertising and the Rise of PR.