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October 11, 2004

News & Opinion: Introduction

By: Dylan Schleicher @ 2:00 PM – Filed under: Marketing & Sales

Hi! Im Laura Ries and I would like to welcome everyone to the BBBT for our new book, The Origin of Brands, which was recently published by HarperCollins. My partner and father Al Ries and I look forward to blogging with all of your about the topics in our controversial new book.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.