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October 11, 2004

News & Opinion: Introduction

By: 800-CEO-READ @ 2:00 PM – Filed under: Marketing & Sales

Hi! Im Laura Ries and I would like to welcome everyone to the BBBT for our new book, The Origin of Brands, which was recently published by HarperCollins. My partner and father Al Ries and I look forward to blogging with all of your about the topics in our controversial new book.