May 2, 2007
News & Opinion: Invaders from Unexpected Fronts
Again from Profit from The Core by Chris Zook:
The discovery of new uninhabited market territory frequently brings invaders from unexpected directions. Consider the following:
- Kodak's pursuit of the digital camera market encounters unfamilar competitors Hewlett-Packard and Canon.
- Quaker Oat's attempt to expand Snapple beverages run directly into new drink initiatives of Coca-Cola, with its unassailable distribution infrastructure.
- Xerox's entry into low-end copiers gets a surprise attack from Canon, an unconventional competitor the giant had underestimated.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.