May 2, 2007

News & Opinion: Invaders from Unexpected Fronts

By: 800-CEO-READ @ 2:36 PM – Filed under: Management & Workplace Culture

Again from Profit from The Core by Chris Zook:
The discovery of new uninhabited market territory frequently brings invaders from unexpected directions. Consider the following:
  • Kodak's pursuit of the digital camera market encounters unfamilar competitors Hewlett-Packard and Canon.
  • Quaker Oat's attempt to expand Snapple beverages run directly into new drink initiatives of Coca-Cola, with its unassailable distribution infrastructure.
  • Xerox's entry into low-end copiers gets a surprise attack from Canon, an unconventional competitor the giant had underestimated.