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March 13, 2006

News & Opinion: Is Advertising Dead or Just Evolving?

By: 800-CEO-READ @ 5:10 PM – Filed under: Marketing & Sales

Even though Superbowl commercials are at an all-time high price, some people say it's the end of the 30-second spot.
Is it the end of advertising or just the beginning of advertising's evolution?
Today, a Fast Company writer interviewed old-timer Phil Dusenberry and a relatively new-comer, David Lubars -- both from BBDO and both similarly creative. (David's the one responsible for the clever Amazon movies).
They talk about where advertising is going, how TiVo is affecting their business, and their management styles.
Takeaway:
I want people to challenge me. I want them to feel they can step up and bring ideas. I insist on not being the smartest guy in the room. But if I hear everything, then I can help craft the smartest idea in the room. Here's the thing: Phil was a genius. I'm not a genius, so I need other people to help me do genius things.
-- Lubars

P.S. you can read an excerpt from Phil's book here.