May 23, 2006

News & Opinion: Is it worth your time to write a business book?

By: Dylan Schleicher @ 3:17 PM – Filed under: Management & Workplace Culture

A group of researchers from explored the question: Is it worth the blood, sweat and tears required to write a business book?
They found that ultimately while writing a book is a long and strenuous process, if you have something worthwhile to say, it can have a tremendous positive impact on your business across the boardespecially if the marketing process is approached correctly.
The difference marketing can make is fairly significant. When authors hired a marketing/PR service, "the median number earned $55,000 in direct revenue from book sales, compared to the $25,000 earned by those who did not".
Read more stats here.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.