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April 27, 2010

News & Opinion: Jeff Hayzlett's Business Library

By: 800-CEO-READ @ 6:35 PM – Filed under: Management & Workplace Culture

If you know who Jeff Hayzlett is, it is probably from his appearances on television or his Twitter footprint. But the chief marketing officer of Kodak is now venturing into the wonderful world of analog with his new book, The Mirror Test: Is Your Business Really Breathing?, being released by Business Plus in May. And he has done something in that book that I wish more authors would do. He has included an appendix in which he lists his "Business Library 'Must' List." It gives you an idea of what has influenced him most over the years (and, just maybe, an idea of what to expect from his book). It includes: Not only does his book get extra points from me for including a list of his favorites, Hayzlett himself gets extra credit for using a Garrison Keillor quote to introduce the list: "A book is a gift you can open again and again."