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June 7, 2004

News & Opinion: Kawasaki on Acquiring Customers

By: 800-CEO-READ @ 2:46 PM – Filed under: Management & Workplace Culture

Q:How do I convince someone to believe in my product or idea as much as I do?
The single best method is to enable people to test-drive your product. Basically you're saying to people: (a) I think you're smart; (b) therefore, I won't try to bludgeon you into becoming a customer; (c) so try my product and then you decide. This, of course, assumes that you have a good product. If you don't, it's the single best method to tank your product, too.
[from Guy Kawasaki's Art of the Start column in the January 6, 2004 issue of Forbes]