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June 1, 2004

News & Opinion: Kawasaki on Business Plans

By: Dylan Schleicher @ 7:23 PM – Filed under: Management & Workplace Culture

Q:What is the most important ingredient in a good business plan?
The most important ingredient of a good business plan is the executive summary. This should be about two pages long and answers the basic questions:
What do you do?
What pain are you solving?
Who is your team?
What is your business model?
Who is your competition?
Of this list of questions, the most important is the one about the pain you're solving. It better be real, big, and obvious to get funding.
[from Guy Kawasaki's Art of the Start column inthe October 23, 2003 issue of Forbes]

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.