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June 1, 2004

News & Opinion: Kawasaki on Business Plans

By: 800-CEO-READ @ 7:23 PM – Filed under: Management & Workplace Culture

Q:What is the most important ingredient in a good business plan?
The most important ingredient of a good business plan is the executive summary. This should be about two pages long and answers the basic questions:
What do you do?
What pain are you solving?
Who is your team?
What is your business model?
Who is your competition?
Of this list of questions, the most important is the one about the pain you're solving. It better be real, big, and obvious to get funding.
[from Guy Kawasaki's Art of the Start column inthe October 23, 2003 issue of Forbes]