June 10, 2004

News & Opinion: Kawasaki on Talking to Investors

By: Dylan Schleicher @ 1:06 PM – Filed under: Management & Workplace Culture

Q:I would like to discuss with you the possibility of investment for a non-Internet related venture with good potential over the next ten years. You may call me at 123-456-7890 to set up a meeting.
Right now, I'm very busy with other deals, so I can't call. First, I'm going to help a Nigerian widow transfer money out of her country. Then, I'm going to sell Viagra over the Internet. Finally, if just 1% of the men in the world enlarge their penises with a product I'm thinking of developing, do you know how rich I'll be?
Seriously, don't approach an investor by saying, "Call me, I have an interesting deal." Get an introduction to the investor. At least provide a description of the product. You're not selling kitchen knives.
[from Guy Kawasaki's Art of the Start column in the November 11, 2003 issue of Forbes]

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.