June 10, 2004

News & Opinion: Kawasaki on Talking to Investors

By: 800-CEO-READ @ 1:06 PM – Filed under: Management & Workplace Culture

Q:I would like to discuss with you the possibility of investment for a non-Internet related venture with good potential over the next ten years. You may call me at 123-456-7890 to set up a meeting.
Right now, I'm very busy with other deals, so I can't call. First, I'm going to help a Nigerian widow transfer money out of her country. Then, I'm going to sell Viagra over the Internet. Finally, if just 1% of the men in the world enlarge their penises with a product I'm thinking of developing, do you know how rich I'll be?
Seriously, don't approach an investor by saying, "Call me, I have an interesting deal." Get an introduction to the investor. At least provide a description of the product. You're not selling kitchen knives.
[from Guy Kawasaki's Art of the Start column in the November 11, 2003 issue of Forbes]