July 26, 2006
News & Opinion: Kawasaki on The Long Tail
I think Guy Kawasaki has written one of best posts on The Long Tail. He is very complementary of the book, and lays out clearly the conditions that have to exist in your market for Long Tail economics to take effect.
It is a Must Read - The Wrong Tale: A Checklist for Long-Tail Implementations.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.