October 18, 2006

News & Opinion: Learn from Nine Minds on Marketing

By: 800-CEO-READ @ 1:46 PM – Filed under: Marketing & Sales

Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about. Monday we featured it as a Bosss Day gift and today I want to suggest it as a personal learning tool.
We worked with Andrea Learned, co-author of Dont Think Pink: What Really Makes Women Buyand How to Increase Your Share of the Market, to develop this e-book. For the project, Andrea read nine recent marketing books recommended by the brain trust here at 8CR, interviewed the author(s), and wrote nine essays. She did this so you can have an inside look into the latest marketing trends.
My sales pitch to you: Its only $8.95 (cheaper than the nine books, even used). Time: Itll take you an hour to read, tops. Print it off or save it on your laptop for your next plane trip. Heres a bit of what youll find.
The authors and books featured in the essays are:
  1. The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling
    by Annette Simmons
  2. Treasure Hunt: Inside the Mind of the New Customer
    by Michael J. Silverstein
  3. Emotional Design: Why We Love (or Hate) Everyday Things
    by Donald A. Norman
  4. The Experience Economy: Work is Theatre & Every Business is a Stage
    by B. Joseph Pine and James H. Gilmore
  5. The Trendmasters Guide: Get a Jump on What Your Customer Wants Next
    by Robyn Waters
  6. The Marketing Playbook: Five Battle-Tested Plays for Capturing and Keeping the Lead in Any Market
    by John Zagula
  7. Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
    by Fred Senn
  8. PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
    by Greg Stielstra
  9. Robin Hood Marketing: Stealing Corporate Saavy to Sell Just Causes
    by Katya Andresen
With each essay, Andrea distills the books main ideas and methods for application and shares how her interviews with the authors better informed their written work. Her essays are reflective, inspiring and just plain fun to read. ----- Here is an excerpt from Andreas essay, Make Marketing Superfluous, inspired by reading The Experience Economy and talking with the authors, Pine and Gilmore, founders of Strategic Horizons, LLP. 9MindsonMarketing-37.gif ---- Heres another tidbit from Zen and Countertrends, written after Andrea read The Trendmasters Guide and spoke with Robyn Waters, former Vice President of Trend, Design and Development for Target. 9MindsonMarketing-45.gif ---- Check it out.