Life Inc., the recent book by writer, filmmaker, and scholar Douglas Rushkoff, examines how corporations took over America and how we can now, in a struggling economy, use that situation to revive natural growth, and take back control from the grip of corporations that contributed to creating the situation we're in. Overall, the book is an inspiring proposal to look at the downside of the current economy with optimism and enthusiasm to make positive change.
Rushkoff also recently contributed a manifesto to our site ChangeThis. The manifesto offers a brief overview to the central argument of his book.
And for an even more immediate snapshot, Life Inc.: The Movie can be viewed below:
Life Inc. The Movie from Douglas Rushkoff on Vimeo.
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.
Douglas Rushkoff follows his full size, largely distributed Life, Inc. with an indie distributed, smaller book called Program or Be Programmed: Ten Commands for a Digital Age. The biggest difference though, is not the size or distribution -- but that it may be his most powerful writing yet.
Yesterday Kate and I got to hear Douglas Rushkoff, author of Get Back in the Box, talk about how content context contact is king. He explained that what people are really looking for online is social currency, the opportunities to interact with and respond to other people. The predominant marketing model has been to get people to interact with products, to take them away from other people so that, as Doug said in an example, they buy their oatmeal from Quaker, and not from Joe at the local farmer's market.