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January 24, 2007

News & Opinion: Like rubber on glue

By: Dylan Schleicher @ 3:10 PM – Filed under: Management & Workplace Culture

heathbros-extracted.gifWe know you want to meet these guys.
Just a reminder that Dan Heath and Chip Heath, authors of Made to Stick, will be in Milwaukee in just two weeks, on February 6.
These guys are drumming up a lot of media and support. They were on the Today Show on January 3. Their book was reviewed in Time magazine. Fast Company magazine thinks it could be this year's Freakonomics. There's a reason Made to Stick is getting a lot of attention. It's a really important book.
Made to Stick is the first in our LeaveSmarter series. Each event is taking place at The Eisner - American Museum of Advertising and Design in Milwaukee’s Historic Third Ward. You get lunch and a copy of Made to Stick. And what a cool space! The entire event will take place in the Museum's upper gallery (shown below).
Make your reservation at 800ceoread.com/events. Bring a guest and save $10/person. Bring 9 guests and save $20/per person. (I’ve heard there might even be a special offer up soon at inbubblewrap.com.)


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.