July 12, 2006
News & Opinion: Long Tail launches today
NEWS & OPINION: In the Books - Off to the Printers VIII
By 800-CEO-READ, published January 8, 2010, at 5:36 PM – Filed under: Management & Workplace Culture
I wrote the following article for our first issue of In the Books, released two short years ago, but it seems unbelievably quaint now. Though it has mostly died down, the rise of Web 2. 0 and the effects it would have on our culture and the creative economy was a huge debate two years ago.
NEWS & OPINION: Improve Knowledge Rentention: Brown Paper Bag Mind Map
By 800-CEO-READ, published June 16, 2009, at 1:26 PM – Filed under: Management & Workplace Culture
Check out this awesome mindmap of Made To Stick. Sean at StickyBusinessBooks. com also has a paper bag mindmap for Chris Anderson's The Long Tail.
NEWS & OPINION: Authors visiting Google
By 800-CEO-READ, published May 8, 2007, at 1:55 PM – Filed under: Management & Workplace Culture, Marketing & Sales, Personal Development & Human Behavior
Google has been bringing authors in to speak for quite some time now. They recently shared the videos of the authors' visits from John McCain to Valentino Achack Deng. In the business arena, you'll find these folks and more: James Scurlock, Maxed Out: Hard Times, Easy Credit and the Era of Predatory Lenders Chris Anderson, The Long Tail Max Barry, Company Tim Ferriss, The 4-Hour Workweek So far there are 68 posted.
NEWS & OPINION: AdvertisingAge's "10 Books You Should Have Read"
By 800-CEO-READ, published December 21, 2006, at 8:35 PM – Filed under: Management & Workplace Culture
1. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds 2. Branding Iron: Branding Lessons from the Meltdown of the U.
NEWS & OPINION: More Authors Blogging
By 800-CEO-READ, published September 1, 2006, at 4:53 PM – Filed under: Management & Workplace Culture
Add Tim Sanders (Love is The Killer App) to the list of authors who have taken up blogging. I like his post yesterday on the ever present Barticle, articles that got turned into book and should not have. You'll see he mentions 800ceoread as a means to avoiding bad books.