June 16, 2004

News & Opinion: Lovemarks

By: 800-CEO-READ @ 6:03 PM – Filed under: Marketing & Sales

Many of you probably received your copy of Fast Company over the weekend. There are lots of business books referenced in this issue. The first I wanted to point out was Kevin Roberts new book Lovemarks: The Future Beyond Brands.
The first story about this concept actually appeared in the September 2000 issue of FC. At that point, Roberts was calling them Trustmarks. He felt that didn't properly convey the attachment people have to brands and the term has since evolved into Lovemarks.
I have been seeing the Lovemarks website appear on different blogs over the last year. That generated some interest for me. What also caught my attention was the graphic heavy layout in four colors. Then, this month's "How Do I Love Thee?"[p64-65] in Fast Company.
We contacted powerHouse Books and they were happy to send us some reviews copies of Lovemarks. I have put them in the hands of our trusty reviewers and each day next week will post a review of Lovemarks. We hope that will give you a wide range of opinions about the book.
To tie you over until then, read this review from the Living Room.