March 5, 2009

News & Opinion: Lynda Resnick on Charlie Rose

By: Dylan Schleicher @ 4:50 PM – Filed under: Marketing & Sales

When Lynda Resnick sent us advanced reading copies of her new book, Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business, she didn't just put them put them in one of the many bubble mailers or publisher boxes we're flooded with every day. She placed them amongst pomegranate goodies, Fiji Water and other products she's marketed over the years in one of the nicest care packages we've ever received, all nicely presented in a wicker basket. She is, to be sure, a masterful marketer, and she sat down with Charlie Rose recently to share some of her secrets. If you like what you hear, check out her book for more of the same.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.