February 8, 2007
News & Opinion: Made To Stick Interview with Dan Heath
In this interview I talk with Dan Heath, co-author with his brother Chip of Made To Stick: Why Some Ideas Thrive and Others Die .
Dan and I talked for over an hour. We covered each of their six points from their book. We talk about the $1000 test, movie pitches, and my favorite quote is:
"Abstraction allows the illusion of agreement."
Take the time. I think you will enjoy this one.
P.S. Check out their manifesto called Talking Strategy on ChangeThis.
P.P.S. We mention Pip Coburn and his prior podcast interview.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.