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August 16, 2005

News & Opinion: Make It Real...N-O-W.

By: Dylan Schleicher @ 2:20 PM – Filed under: Management & Workplace Culture

18.
THINK/OBSESS...
D -E - A - D - L- I - N - E.
BE RIDICULOUSLY/ABSURDLY/
INSANELY DEMANDING OF
YOURSELF/YOUR LITTLE BAND
OF RENEGADES.

Think "six months"... and sure 'nuf, it'll take six+ months. Think "five days"... and I'll bet you'll get something serious done in five days (Or three!) WOW Projects: "Dreams with deadlines," per Great Groups guru Warren Bennis.

Do It ...NOW....There is no room for procrastination/dawdling in the pursuit of big "dreams". To the contrary, the lordliest "dreamers" I've met also topped the Pragmatism Scale: They are determined to conduct real tests and corner real customers...ASAP. You make your bones in the WOW Project Business not by spinning tall tales but by doing cool stuff...right now.

-This message was brought to you by Tom Peters and The Project50.


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.