September 25, 2006
News & Opinion: Marketing and Sales for Big Complex Selling (Three of Three)
Here is the final installment to our podcast series on marketing and selling to big companies. We again have Jill Konrath and Brian Carroll talking about the topic. What we try to spend time on in this call is "space" shared between marketing and sales. Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." You can see why this is a good topic to explore.
mp3, 35:56, 24.68MB