October 18, 2006
News & Opinion: Marketing Champions with Roy Young
Here's Todd's conversation with Roy Young, co-author of Marketing Champions. You may know Roy from MarketingProfs. Listen on as they talk about marketing's role in organizations. To steal Roy's words, "marketing plays a different role in every company...and it's often misunderstood." Learn how marketers can better spread the word on the value of marketing. Download the mp3.