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October 18, 2006

News & Opinion: Marketing Champions with Roy Young

By: 800-CEO-READ @ 9:39 PM – Filed under: Management & Workplace Culture


Here's Todd's conversation with Roy Young, co-author of Marketing Champions. You may know Roy from MarketingProfs. Listen on as they talk about marketing's role in organizations. To steal Roy's words, "marketing plays a different role in every company...and it's often misunderstood." Learn how marketers can better spread the word on the value of marketing. Download the mp3.