October 18, 2006

News & Opinion: Marketing Champions with Roy Young

By: Dylan Schleicher @ 9:39 PM – Filed under: Management & Workplace Culture

Here's Todd's conversation with Roy Young, co-author of Marketing Champions. You may know Roy from MarketingProfs. Listen on as they talk about marketing's role in organizations. To steal Roy's words, "marketing plays a different role in every company...and it's often misunderstood." Learn how marketers can better spread the word on the value of marketing. Download the mp3.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.