June 9, 2004

News & Opinion: Marketing Strategy

By: Dylan Schleicher @ 2:31 PM – Filed under: Marketing & Sales

Strategic Public Relations has a post on Marketing as Strategy by Nirmalya Kumar. They reference a Q&A that appeared in Working Knowledge at Havard Business School website.
I agree with SPR that Working Knowledge is a great resource. I will post some more about the site next week and where you can find another source for book recommendations.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.