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June 9, 2004

News & Opinion: Marketing Strategy

By: 800-CEO-READ @ 2:31 PM – Filed under: Marketing & Sales

Strategic Public Relations has a post on Marketing as Strategy by Nirmalya Kumar. They reference a Q&A that appeared in Working Knowledge at Havard Business School website.
I agree with SPR that Working Knowledge is a great resource. I will post some more about the site next week and where you can find another source for book recommendations.