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January 15, 2009

News & Opinion: Marty Neumeier (and Other 100 Best Authors) on ChangeThis

By: Dylan Schleicher @ 8:31 PM – Filed under: Management & Workplace Culture

54.04.ManagementAesthetics_cover.jpgYou may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management." If you're looking for a new and refreshing view of management, I would definitely recommend it. And when you're done with that, I'd highly recommend his new book, The Designful Company. In no particular order, here are other 100 Best authors who have published manifestos:

 

Whew... when I started this list, I didn't remember all of these manifestos. I guess I have some reading to catch up on this weekend.


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.