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July 24, 2006

News & Opinion: Measure the success of your event

By: Dylan Schleicher @ 2:21 PM – Filed under: Marketing & Sales

To help with some upcoming plans, I've been doning my event planning hat a lot lately. So I've been researching via friends, business people, books and magazines what makes a successful event and all of that good stuff. Right now I'm researching what software to use (if you have suggestions, I'd love to hear them).
Here are a few tips from Mark Stevens' article in Event on how to measure the success of your event:
FIRST: WHO TO INVITE
Those who have "the authority to make buying decisions."
SECOND: ON THE EVENT
Surprise and entertain your attendees. Don't do the run of the mill type of PowerPoint + cocktail hour event.
THIRD: AFTER THE EVENT
"Follow up with each attendee after the event to help move them closer to a sale."
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I'm geniuinely interested in hearing your thoughts: have you been to an event that blew you away? that was so amazing you couldn't help but talk about it? what made it that way? is there anything you do at your events to make them less run of the mill?

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.