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February 8, 2008

News & Opinion: Medici Effect Available For Free Online

By: Dylan Schleicher @ 8:46 PM – Filed under: Publishing Industry

Frans Johansson's Medici Effect is now available for free as a pdf download from his website.

It is an interesting experiment for him and his publisher Harvard Business School Press to see if you can give it away and improve sales of a two and a half year old book. Love seeing this kind of experimentation.

Frans wrote a series of posts filling in for us in September 2004 introducing everyone to the book, what sucks about business books, and what he was reading:

9/13/04 -The Medici Effect
9/13/04 -As Summer Fades Away...
9/14/04 -Inside The Medici Effect
9/15/04 -The Style of Writing
9/15/04 -#1: Business Books are often too long
9/16/04 -#2: Example are too well-known
9/17/04 -Unfair Advantage and The Apprentice
9/17/04 -#3: They are often dry
9/17/04 - #4: The Main Point Keeps Getting Repeated
9/19/04 - Some New Books


About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.