October 25, 2006

News & Opinion: Method's Pop up Shop

By: Dylan Schleicher @ 8:56 PM – Filed under: Marketing & Sales

Eric and Ammo erected a temporary pop-up shop for Method in a vacant storefront in the Union Square shopping area of San Francisco. This unique store concept became a living lab where ambassadors from the company (who werent primarily focused on sales) could educate customers about the dual benefits of Methods modern design and safe ingredients. They created smelling stations where customers could suggest their favorite scents for products. Word-of-mouth and free editorial print media about this odd little shop spread fast and eventually the likes of Robin Williams were dropping in. Conversion rates on customers were 80 percent, and the average purchase was twenty dollarspretty good for a shop exclusively focused on basic household cleaning products.

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About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.