November 18, 2004

News & Opinion: Moby

By: Dylan Schleicher @ 8:38 PM – Filed under: Marketing & Sales

Check out the article about Moby and his tea company, Teany, in Decembers Inc. I love the way that Moby and his partner, Kelly Tisdale, have inadvertently set up a test lab at their retail location in Lower Manhattan to interact with customers, allowing them the ability to help Moby and his team co-create new infused teas. The restaurant exists as a restaurant but also as a brand-development laboratory. This is a great example of co-creating from the bottom up. What could you do in your company to co-create from the bottom-up with your customers?

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.