November 18, 2004

News & Opinion: Moby

By: 800-CEO-READ @ 8:38 PM – Filed under: Marketing & Sales

Check out the article about Moby and his tea company, Teany, in Decembers Inc. I love the way that Moby and his partner, Kelly Tisdale, have inadvertently set up a test lab at their retail location in Lower Manhattan to interact with customers, allowing them the ability to help Moby and his team co-create new infused teas. The restaurant exists as a restaurant but also as a brand-development laboratory. This is a great example of co-creating from the bottom up. What could you do in your company to co-create from the bottom-up with your customers?