May 2, 2007
News & Opinion: Mommy Millionaire Rocks
And yet many books for entrepreneurs defeat their own purpose, as it were, by aiming too high with their message. These startup books suffer a disconnect between content and audience. They might offer sophisticated ideas or new theories about the process, which, frankly, appeal to many of us who are passionate about entrepreneurship and have gone beyond the startup learning curve. Yet I think that far too many startup guides discuss heroic ventures, those high-risk, VC-seeking, change-the-world, select few that draw disproportionate press and attention. They cater to the American Idol entrepreneurs seeking big approval, a big platform, and a winner-take-all reward. Fact is, for every big-name flavor-of-the-week, there will always be a thousand times as many small, humble and authentic bootstrapped ventures lead by passionate folks just figuring out what to do next in the profitable service of their customers.
Which brings me to Lavine’s great offering. Starting a company will always be such a challenging and in fact mysterious process to newcomers that there's always going to be a need for smart books that help make sense of the process, while giving practical advice at the same time. How can anyone make the core wisdom of entrepreneurship new? By weaving smart lessons learned from experience within a personal narrative of launching a successful business.
Mommy Millionaire deftly shifts from Lavine’s story of building a business around an “aha
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.