November 16, 2004
News & Opinion: Moore Lovemarks
Johnnie Moore has some more to say about Kevin Roberts and Lovemarks.
It seems Johnnie found a Roberts interview while visiting New Zealand and he takes you through the interview point by point.
NEWS & OPINION: The Next Battle in Marketing Thought
By 800-CEO-READ, published December 2, 2004, at 1:50 PM – Filed under: Marketing & Sales
The discussion (and I use that term loosely) of Lovemarks continues. Hugh at Gaping Void has a post on the Cluetrain folks chiming in. Johnnie Moore also has a post with additional links.
NEWS & OPINION: One More Once: Another Lovemarks Review
By 800-CEO-READ, published July 2, 2004, at 5:54 AM – Filed under: Marketing & Sales
Book: Lovemarks Author: Kevin Roberts I have an abiding love for everything Ferrari. No other car fires my neurons like a 250 GT Lusso, and who cant get emotional over all their racing successes, from Formula 1 to the Mille Miglia to Le Mans? To me, Ferraris complex mythology of heroic drivers, gorgeous bodywork, and raw, mechanized sensuality is simply intoxicating.
NEWS & OPINION: It only gets better.
By 800-CEO-READ, published November 20, 2004, at 11:09 AM – Filed under: Marketing & Sales
Johnnie Moore has had alot to say about Kevin Roberts' Lovemarks. This tops it all. Johnnie is having a beer with the Lovemarks production team.
NEWS & OPINION: Momentum and the Essence of Digital Product Marketing
By 800-CEO-READ, published May 20, 2004, at 4:44 AM – Filed under: Marketing & Sales
Every once in a way you stumble on a book that is so useful, revelant and strategically insightful that you are loathe to share the title with anyone. It's similar to the way you feel about your favorite B&B or a beautiful, pristine hike. You don't necessarily want people to beat a well-shod path to its doors.
NEWS & OPINION: Lovemarks
By 800-CEO-READ, published June 16, 2004, at 6:03 PM – Filed under: Marketing & Sales
Many of you probably received your copy of Fast Company over the weekend. There are lots of business books referenced in this issue. The first I wanted to point out was Kevin Roberts new book Lovemarks: The Future Beyond Brands.