November 16, 2004
News & Opinion: Moore Lovemarks
Johnnie Moore has some more to say about Kevin Roberts and Lovemarks.
It seems Johnnie found a Roberts interview while visiting New Zealand and he takes you through the interview point by point.
NEWS & OPINION: A New Ad Book Classic?
By 800-CEO-READ, published November 14, 2005, at 3:58 AM – Filed under: Marketing & Sales
Adweek is asking in their front page poll "Which of the following new books has the best chance at becoming the next Confessions of an Advertising Man by David Ogilvy? " Your choices are: Often Wrong, Never In Doubt by Donny Duetsch (I think you know where we stand) Disruption by Jean-Marie Dru (this is a Tom Peters favorite) Then We Set His Hair On Fire by Phil Dusenberry (liked it alot) Purple Cow by Seth Godin (a classic) Life After The 30-Second Spot by Joe Jaffe (review copy in mail) Lovemarks by Kevin Roberts (lots of pretty pictures) None of the Above (the correct answer) (via Mr.
NEWS & OPINION: Lovemarks (continued)
By 800-CEO-READ, published August 9, 2004, at 3:31 PM – Filed under: Marketing & Sales
Johnnie Moore can't seem to let go of Lovemarks. There are four entries in the last weeks on the book and concepts surrounding it: Lovemarks panned again Beyond Lovemarks: Modesty Beyond Lovemarks: It's not yours to own Beyond Lovemarks: Emergence Worth the read.
NEWS & OPINION: Lovemarks is a Love Affair, Part 2
By 800-CEO-READ, published June 23, 2004, at 4:32 PM – Filed under: Marketing & Sales
[Part 1 was posted yesterday. Refresher: I start shifting from being disheartened when I flip through the Lovemarks to "Ah ha. .
NEWS & OPINION: A Marketer
By 800-CEO-READ, published June 21, 2004, at 10:29 PM – Filed under: Marketing & Sales
Book: Lovemarks: The Future Beyond Brands Author: Kevin Roberts Reviewer: johnmoore (from the Brand Autopsy blog) What comes after brands? Lovemarks do. So says Kevin Roberts, CEO of Saatchi Saatchi Worldwide and author of the recently published book, Lovemarks: The Future Beyond Brands.
NEWS & OPINION: Book Review: Lovemarks
By 800-CEO-READ, published June 25, 2004, at 4:10 PM – Filed under: Marketing & Sales
I don't know what I can add to the other reviews posted this week. I liked Lovemarks. There are things you can get out of it.