July 26, 2006

News & Opinion: More books from DMA

By: 800-CEO-READ @ 2:01 PM – Filed under: Management & Workplace Culture

Jack wrote a post a couple of weeks ago about books that John Greco, head of the Direct Marketing Association, recommended in the Wall Street Journal. In that post, Jack listed the five books that were in the newspaper edition. The online edition had five more titles we missed.

Here is the list in its entirety: